Many of the arguments around course completion in MOOCs are, I have argued, category mistakes, based on a false comparison with traditional HE, semester-long courses. We should not, of course, allow these arguments to distract us from making MOOCs better, in the sense of having more sticking power for participants. This is where things get interesting, as there have been some features of recent MOOCs that have caught my eye as providing higher levels of persistence among learners. The University of Derby ‘Dementia’ MOOC, full title ‘Bridging the Dementia Divide: Supporting People Living with Dementia’ is a case in point.